Reimagining identity for a player in the logistics and finance sector.

Client: Done

Location: Ukraine, Switzerland

Year: 2023

Activities: logotype, symbol, visual identity, brand materials, brand guidelines.

Done is an integrated supply chain management and financing provider that helps SME distributors grow their own business.

Their history began in 2011 as a small transport and forwarding company. By 2021, they had transformed into a significant player in the Supply Chain industry, expanding their range of services to include alternative financing of working capital for their clients.

Done combines logistical and financial services, enabling the organization, optimization, and expansion of the supply chain, ensuring effective resolution of complex processes at a global level.

With a team of multidisciplinary experts in finance, logistics, legal, and other fields, Done provides a professional approach to managing and financing its clients' businesses.

We helped Done design a new brand that reflects their status as a future-facing player in the logistics and finance fields.

The visual codes of Done's new identity are concise and strong, perfectly reflecting the brand's philosophy. The chain graphic element illustrates the company's two main directions: supply chain management and supply chain financing.

The new Done logotype, symbol, graphic elements, brand colors, typography, icons, and imagery collectively contribute to strengthening the brand and distinguishing Done in the competitive market.