Molokiya. Warmth and calmness in the new cottage cheese packaging.

Client: Molokiya

Location: Ukraine

Year: 2019

Activities: packaging design, visual identity, illustration

Molokiya is one of the biggest players on Ukrainian dairy market that has taken care of Ukrainians’ health for more than 20 years producing healthy dairy products. Molokija is a brand that shows dynamic development and offers customers many new products that meet present needs of the young audience. The brand communicates these values in the new cottage cheese packaging.

Exploring consumers’ needs we realized that in conditions of fast rhythms people require balance and time to enjoy food. Calm and steady food consumption becomes a special ceremony amidst stormy life and helps products to assimilate well.

Designing packaging for cottage cheese became a rethinking of our 2016 solution. We gave more warmth and calmness to the brand telling about its naturalness. These values have become decisive in forming the new mood of the brand.

We transformed shapes of drops into more loose and natural outlines. Painted in light shades as colored with milk they added a feeling of naturalness. Typography became a collective element in packaging design and added more simplicity and clearness to the product.

Relaxation and calmness – it is the mood in which we recommend to enjoy favorite cottage cheese.