Perfume Palace was founded in 2008 in Saudi Arabia, drawing inspiration from the region’s deep-rooted fragrance traditions. Each scent harmoniously combines classic Arabian notes with modern elegance, unfolding through the unique nuances of its composition. The founder believes that your perfume is more than just a fragrance; it’s a part of your story, revealed to the world through the distinctive trail it leaves behind.

Molto Agency was invited to develop the visual identity and packaging design for Perfume Palace. The new visual language reflects the brand’s core values and profound philosophy. The typographic choices emphasize the connection between tradition and modernity, imparting a sense of luxury and authenticity.

The refreshed brand has become more expressive and appealing to a new audience. This evolution has attracted even more admirers and enhanced Perfume Palace's recognition among connoisseurs of fine fragrances.