Blast Out Studio is a Ukrainian sustainable fashion brand that merges elegance with everyday functionality, designed for the rhythm of modern urban life.
Creative director Oksana Vyshnya crafts fashion collections that highlight the individuality of women and empower them to express themselves freely and confidently.

At the core of Blast Out Studio’s concept is a balance of femininity and masculinity, embodied in a timeless capsule wardrobe. Oversized suits, sensual dresses, textured outerwear, and practical sports elements come together to form a cohesive style system that reflects today’s urban dress code.

Molto Bureau was invited to develop a new visual identity for Blast Out Studio to help the brand stand out in the competitive landscape of both Ukrainian and global fashion.

The goal was not only to design a strong identity for a fashion label but also to build a recognizable visual communication system that works consistently across all brand touchpoints — from labels and packaging to social media and digital presence.

An equally important objective was to express the brand’s character: bold, emotionally charged, and clearly articulated.

The core design task was to create a graphic system that captures the dynamic tension between softness and strength, forming the emotional foundation of the brand’s identity.

The main element of the identity is a handwritten logotype that conveys sensuality, elegance, and individuality. In contrast, the geometric monogram — a symbolic construction combining the letters B and O — acts as the visual core and a carrier of meaning.
It represents compression and expansion, like a burst of inner energy breaking outward. Its minimalist form reflects the brand’s emotional intensity while maintaining refined lines and delicate details. It balances strength with elegance and encapsulates the essence of Blast Out Studio.

Together, these elements form a distinctive and cohesive fashion brand identity, covering the logotype, monogram design, graphic language, color palette, and visual communication principles.

The identity of Blast Out Studio speaks boldly, stylishly, and unapologetically feminine — just like the women it’s created for. It doesn’t conform; it declares. It’s about the power of being yourself in every form.