The transformation and development of the organizational culture in the army.
Client: Modus Initiative
Activities: logotype, visual identity, graphic design, communication materials template, guidelines
Modus Initiative was founded in 2021. The main goal of the organization is to strengthen the Armed Forces of Ukraine by the transformation and development of the organizational culture in the army. In the first place organizational culture is the beliefs, values, and behavior patterns which determine the actions of the military, their sense of identity and the implementation of competencies. According to research, it is the inappropriate organizational culture that affects the turnover of personnel in the army.
The first conference in Ukraine dedicated to the organizational culture in the army was the starting point for the discussion of the problem. Modus Initiative Conference is a unique event where the military comand, international and Ukrainian experts in leadership and cultural development met to discuss and find new approaches in the formation of organizational culture in the army.
Molto Bureau was tasked with developing the logo and visual identity of the Modus Initiative brand.
The new visual language of the Modus Initiative is strength, decency and trust in discovering new. The logo, symbol and materials developed by us are further in our case.